Marketing Trends To Follow

A business without marketing is like driving with your eyes closed. It’s because if you can’t tell anything about your products and services so you are not able to make a sell and therefore marketing is important in all aspects. It allowed you to know and understand the actual demand of the customer so you can sell the right products and services in a right manner that fits their need. So, what’s your strategy to stand out in the market in the year of 2017? Don’t get surprised, 2017 is around the corner and you have to tighten your belts and make a plan from now so you can win the cut-throat competition of the market and achieve all such goals which you are not able to attain this year. Content Remarketing: It simply stands for users who visited your website, but didn’t become a lead to bring them back to it. It bounced visitors into leads, increase brand recalls and effectiveness of SEO (Search Engine Optimization) and content marketing. Therefore, you must follow the content Remarketing trend in the year 2017 to achieve your target like a pro.

Mobile Website Ruling The World: Another thing you need to include in your 2017 marketing strategy is a mobile-friendly website. If you really want to rule the market and be in the each and every home so you have to switch to a mobile-friendly website. If you are not using mobile marketing to search new audience so you are actually losing all such opportunities which your competitors gain instead.

Video Marketing Is The Rising Star: Without any doubt, one good video can lead a massive social following because of people likely to watch a video instead of reading a page of text. It is an effective way of communication that allowed you to target a wider audience and therefore, you should include it in your marketing plan to win the ever-changing market competition. Storm The World By The Power Of Social Media: Social Media Marketing is about communicating with a wider audience. It allowed you to win the market and boost your position over the World Wide Web and increase your reputation.

All above points help you to make a winning strategy for the year 2017 which actually gives you the result that leads your business at a higher level. So, what are you waiting for? Make a plan as soon as it possible so you can implement it with confidence to achieve your goals.

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Unlike Last Season, Early Schedule Will Challenge Cubs In 2017

The celebration has ended, the 108 year drought is over, and baseball on Chicago’s North Side should return to normal. In other words, fans of the Cubs can go back to worrying.

Several big concerns face them as they look toward the 2017 season, in addition to the nearly impossible task of topping the World Series Championship they earned in October. No team has won the Fall Classic back to back in this century, although a much shorter span than the Cubs endured between titles.

That trip to the World Series was made easier by the early schedule, an arrangement the Cubs will not enjoy next April. Chicago did not play a winning team until April 18 against the Cardinals, which was their fifth series of the season. The Cubs did not play another winning team until May 2, when they played the Pirates. Spending the first month against the likes of Cincinnati, Arizona, Atlanta, and Milwaukee would provide nearly any team with the confidence needed to carry them through the most important stretch of the season. To emphasize just how important a hot start is, examine the National League from last season.

All four of the teams who reached the Division Series posted winning percentages over.700 during the first week of 2016, led by the Cubs and Nationals winning eight of their first nine games. The Giants were victorious in six of their first eight, and the Dodgers won seven of their first ten.

The advantage of opening against non-contenders will not be available to the Cubs in 2017, when the early part of their schedule features matchups against the only two teams that had winning records against Chicago last year. They open in St. Louis on April 2nd, a Sunday night game between the two rivals that will be broadcast on national television.

What could make that initial series even more troubling for the Cubs is the strong possibility that one of their most exciting players from last year will be playing for the opposing team. Center fielder Dexter Fowler, Chicago’s spark plug at the top of the batting order, is a free agent. Many baseball writers have projected St. Louis as the most likely team to sign Fowler. After the series in St. Louis, the Cubs must play the team that nearly eliminated them in the NLCS. The Dodgers, who won both of their regular season series against the Cubs in 2016, have the opportunity to avenge their playoff loss on the opening weekend in April.

The hot start Chicago used to build momentum for their World Series run last year is far less likely to befall them in 2017, simply because of the competition. Instead of opening against last place clubs like San Diego and Cincinnati, the Cubs will be tested right out of the chute by teams expecting to be contenders.

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Science Research Funding Under A Trump Administration – What Will Happen?

Right after Donald Trump won the presidency, scientists and researchers got together to stage a large protest with signs and marched on Washington DC to make their case for research funding fearing that academia would be cut off from those 10s of billions of dollars in money flows to themselves and their institutions. Apparently, academia is worried their gravy train will end, and maybe they are right – but protesting won’t work. Academia is already in serious challenges due to the outstanding college loan debt default rates. Is this a perfect storm for science? Let’s look at this a little closer shall we?

There was an interesting article in Scientific American in the January/February 2017 issue titled; “Ending the Crisis of Complacency in Science – To survive the Trump administration, scientists need to invest in a strategic vision that mobilizes social change,” by Matthew Nisbet which stated:

“As newly elected president Donald Trump takes office, the scientific community faces the likelihood not only of unprecedented cuts in government funding for research, but also of bold new attacks on scientific expertise as a basis for policy making and decisions. Trump campaigned on a pledge to eliminate as much as $100 million in ‘wasteful climate change spending’ and there have been reports of plans to severely cut funding for NASA and other agencies.” The article also talked about the NIH funding of Stem Cells and how they might turn back to the Bush years on that type of science funding. There was a point in the piece about the need for scientists to do better with PR and media so the tax paying public would be more supportive. In fact the author of the article suggested better cooperation with journalists was important to change the narrative to continue climate research funding.

Interestingly enough, the NIH and NSF and other big research funders are under the executive branch of our Federal Government. Academia is worried because they chose the wrong political side and academia had brain-washed our kids towards a leftist, socialist skew – they are in fear now, but they’ve allowed that academic bubble to build – academia has caused their own demise, with their High IQ’s they still don’t see it. What do I think of this as the founder of a Think Tank?

Well, here is my assessment; My gosh, that article was so out-of-touch with the new political landscape. In fact, Donald Trump’s Administration is a breath of fresh air for science, and he’s about the only one who can save scientific research and academia from their current path towards a cliff.

Sure there will be cuts in all the ‘politically correct research’ that many in academia are now calling “science” and yes there will be cuts in Global Warming research – after all, it is academia that continues to go with that IPCC globalist narrative that climate science; it’s “settled” by consensus (what?). The climate scientists hypocrisy is epic – you see, if it is settled then there doesn’t need to be anymore science research there, we already know right? Now then, we have to determine if we should act on that research or not to cut human emissions of CO2 (which by the way is only 3% of the total CO2 output of this trace gas). Academia can’t have it both ways and say it is settled, because if it is then there is no need to keep funding their incredible PhD level academic salaries then. Let them find something else to study or get a new line of work.

Sure there will cuts to BS science and waste – there is a ton of it, admit it. I see the grants being awarded by the NSF, NIH, and some of that crap is a waste. With the Trump Administration – the good science stays and the crap goes – there will be plenty of money and research for GOOD science. Academia will have to adapt, just like businesses do. Remember it was one of theirs who said; “Change is the only constant” so they will have to deal with it. No more sniveling.

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Six Tech Trends to Know Heading Into the New Year

As we look back at 2016 and gear up for a new year, it’s smart to brush up on new trends in the legal industry. By new trends, I mean new technology, because the terms have become almost synonymous.

Technology has impacted our profession dramatically in recent years, and it continues to do so at an accelerating pace. If you’re not on the technology bandwagon, you and your firm will have a hard time staying afloat.

This fact isn’t a revelation. We’ve known for decades that success in most industries comes down to adopting new technology. But doing so in the legal profession comes with its set of challenges.

First, regulations make change difficult. Second, sometimes it’s hard to know which new products and approaches in the legal industry have value, and which are just hype.

Those challenges aside, firms that don’t embrace technology will have trouble attracting the best new legal talent. The revenue at law firms clinging to old school ways will drop off as a new generation of clients takes their business to new-school, tech-savvy companies.

What does it take to join the ranks of the new-school? There are six major trends to be aware of going into 2017.

Social networks

Social networking is the cornerstone of legal industry marketing. This fact shouldn’t be a surprise. Rainmaking has always been about networking, relationship building and word of mouth. It still is; these techniques in their offline form still build practices. But if you’re not working the online component, too, you’re at a catastrophic disadvantage. Social media has become a factor in how clients choose attorneys, according to a survey taken this year by FindLaw. In 2017, take steps to ramp up your social presence on your website and blog, on LinkedIn, Facebook and Twitter. Doing so will maximize your online presence and help you grow relationships over time.

Your clients, prospects, and leads are online and checking social media regularly. Being part of the social media landscape isn’t hard, but there are right and wrong ways to go about it. Invest in expert help this year. Set a goal to get your social marketing plan up and running in 2017.

Virtual Law Firms

These are firms that can operate anywhere: A lawyer’s home, a satellite office, even from inside a Starbucks. Many lawyers have closed their downtown offices and work remotely. Technology lets them do this without hurting service or quality. Remote work can reduce overhead and travel time while increasing flexibility and improving work/life balance. Plus, you have the option to rent offices or meeting rooms as needed.

The leap to virtual doesn’t have to happen overnight. Experiment by working remotely one day a week and see how it impacts your productivity and revenue. It may very well provide the edge your firm needs to succeed in 2017.

E-discovery

Electronically stored information (ESI) is now considered discoverable in court. ESI includes e-mails, texts, instant messages, voicemails and other electronically stored information. What you need to know: This technological reality has changed the face of litigation. Lawyers can (and should) use digital services to access all types of records. And we need to remind our clients that their deleted texts and e-mails are retrievable.

Legal process outsourcing

Outsourcing legal work to a vendor, law firm or overseas resource has become an increasingly favorable trend for law firms. Streamlined by new technology, LPO continues to cut expenses and reduce workload overflow. It can be a huge factor in scaling your business and managing workflow. LPO technology firms that market to the legal industry are on the rise. They’ll be coming after you in 2017 to present their case. When they do, listen.

Reviews and testimonials

Adding positive reviews to Google+, Yelp and Avvo is critical to growing your business and managing your reputation. 72 percent of consumers said they trusted companies more when they have positive customer reviews, according to a BrightLocal survey in 2014. The number of people reading online reviews is increasing, so take steps to post reviews in 2017. If you can’t get customers to go on record, that’s OK. According to the data, consumer trust increases even when the reviews are anonymous.

Cloud-based online document repositories provide secure, on-demand access to records for you, your clients, and your team members. You can store, organize, view, and change files.

More customers want instant gratification and access to their documents and records. It’s relatively easy to set up, makes for a better consumer experience, and can save you time from fielding emails and sending attachments. Make sure your clients have this access in 2017!

So there you have it. Six new trends that aren’t entirely new, per se, but are increasingly important as our industry ventures forth into the brave new world of 2017.

Lawyers like to err on the side of caution. Many of us are slow to embrace new technology or rock the boat. Historically, we get hung up asking ourselves whether we can afford to take such risks.

But what we need to be asking is: Can we afford not to?

At the end of 2016, the answer is a resounding no.

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New Jeep Wrangler Review

Introduction

The Jeep Wrangler Unlimited is a medium-sized, compact car from the famous SUV manufacturer. Its design roots can be traced back to Willy’s MB and Jeep CJ that used to be produced back in the early days of the SUV. The new Jeep Wrangler models have the traditional toughness you could expect from a Jeep yet gives an entirely refined appearance. The new 2017 Jeep Wrangler Unlimited is expected to hit the showrooms later this year. So, let’s give you a run-down of what you can expect from it and what changes are present from its earlier 2016 version as well as what its competitors are up to.

Appearance

The new 2017 Jeep Wrangler Unlimited won’t have a complete shift from its 2016 version that’s for sure since any major design overhaul from the company invites scepticism from the auto lovers. Most of us have been used to the rugged frame, full throttle four-wheel drive and a pair of robust axles and so we can’t expect anything too far-off. But, regarding the new model’s materials used, Jeep is expected to use rendered Aluminium since it will make the car even stronger yet lighter. You can also expect the iconic folded down windscreen as well this time around! Any mechanical changes?

Since Jeep has going on about it a while, we can possibly expect it in the 2017 edition, and that is the small matter of automatic transmission. The 2016 Jeep Wrangler Unlimited had 6-speed manual and 5-speed automatic transmission, and the problem was with the latter since the power breakdown wasn’t enough to cater for the heavy requirements of an off-road vehicle. So, Jeep will increase it to an 8-speed automatic transmission this time around, and this will help improve the accelerator response and fuel efficiency on the go for the new car. Torque is expected to remain unchanged at 260 lb/ft. The same thrilling 4WD experience will also be continued (Like it is ever going to end!)

Fuel Economy

Thanks to the new 8-speed automatic transmission and body frame, the fuel efficiency of 2017 Jeep Wrangler Unlimited is expected to increase significantly this time around. It can be as much as 1-2 mpg in manual transmission and 3-4 mpg in the automatic transmission. The car is expected to continue with 87-Octane fuel just like before. They are expected to go up a little bit more than the yearly inflation rates since the change in the transmission and body would require more premium work. Price range from a manual transmission-based two-door Sport model @ $25,000 and a fully loaded Rubicon around $45,000 inclusive of the destination fee that was about $1,000 on its own.

Competitors

Nissan Frontier, Subaru Forester, Toyota Tacoma and Colorado from Chevrolet are just a few of the competitors you can expect to give a tough time to the Jeep’s new and refined monster. But regarding fuel economy and pure thrill, who can come close to this beauty?

When is the release date?

The new 2017 Jeep Wrangler Unlimited is expected to release by late 2016 or early 2017 according to carpreview.com.

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